 Building
Call Center Culture
Author: Dan Coen
Ogilvy
on Advertising
Author: David Ogilvy
Business
to Business Direct Marketing : Proven Direct Response
Methods to Generate More Leads & Sales
Author: Kim MacPherson
Permission-Based E-Mail Marketing That Works!
Author: Hans Peter
Brondmo, Geoffrey Moore
The
Engaged Customer : New Rules of Internet Direct
Marketing
Author: Robert
W. Bly
ListMan : List Management - Direct Mail & Telemarketing
Author: Advantage International, Inc. Staff
The
Complete Guide to Telemarketing Management
Author: Joel Linchitz
Selling
the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith
Database
Design for Mere Mortals: A Hands-On Guide to Relational
Database Design
Author: Michael J. Hernandez
Essentials
of CRM: A Guide to Customer Relationship Management
(Essentials Series)
Author: Bryan P.
Bergeron
Successful Direct Marketing Methods, Seventh Edition
Author: Bob Stone, Ron Jacobs, H. Robert Wientzen
Global
Marketing Management
Author: Masaaki
Kotabe, Kristiaan Helsen
The
CRM Handbook
Author: Jill Dyche
The
China Dream: The Quest for the Last Great Untapped
Market on Earth
Author: Joe Studwell
Marketing
Moves: A New Approach to Profits, Growth & Renewal
Author: Philip
Kotler, Dipak C, Jain, Suvit Maesincee
Marketing
Management: Millennium Edition (10th Edition)
Author: Philip
Kotler
The
22 Immutable Laws of Marketing: Violate Them at
Your Own Risk
Author: Al Ries,
Jack Trout
CRM
at the Speed of Light: Capturing and Keeping Customers
in Internet Real Time-2nd ed.
Author: Paul Greenberg
/ Hardcover / McGraw-Hill Osborne, Publisher: McGraw-Hill Osborne
Mastering
Data Mining: The Art and Science of Customer Relationship
Management
Author: Michael Berry
Gordon Linoff , Publisher: McGraw-Hill Osborne
Accelerating
Customer Relationships: Using CRM and Relationship
Technologies
Author: Ronald S. Swift
, Publisher: Prentice Hall PTR
Designing
Direct Mail That Sells
Author: Sandra J. Blum,
Publisher: F & W Publications, Incorporated
Sales
Promotion Essentials : The 10 Basic Sales Promotion
Techniques... and How to Use Them
Author: Don E. Schultz, William
A. Robinson, Lisa A. Petrison , Publisher: NTC
Publishing Group
The
Complete Guide to Telemarketing Management
Author: Joel Linchitz , Publisher:
PFS Press
The
Innovation Premium: How Next Generation Companies
Are Achieving Peak Performance and Profitability
Author: Ronald S. Jonash,Tom
Sommerlatte , Publisher: Perseus Books Group
Smart
Telemarketing: How You Can Turn Ordinary Telemarketing
into Extraordinary Income
Author: Stan Rosenzweig, Publisher:
Emery Publishing
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