The North American surge
The United States
and Canada is catching up. Asia
and Europe currently send 1.4 billion
SMS a month*, but North America
is not far behind. In July of 2002,
North America reached 1 billion
SMS a month**. The number will continue
to rise as wireless carriers allow
SMS messages cross-carrier capability.
Usage increased 400% in the North
American market when carriers allowed
their customers to send SMS to different
WAP vs. SMS
the advent of WAP, SMS will never
reach popularity in North America.
Such an assumption is wrong. Examine
SMS is cheap, WAP is expensive.
SMS is instant, WAP is slow (transmission
is 9.6 kbps). Customers held no
expectations for SMS. Expectations
were high for WAP, and low customer
satisfaction shows that the expectations
were too high. SMS is user-friendly,
WAP is not. You can download games,
music, videos, pictures on WAP.
You can now do the same with SMS.
SMS enjoys all these advantages,
plus usage increases during holidays
and special events such as birthdays
SMS and youth
have come from SMS usage and youth.
One recent study found that the
percentage of youth that smoked
dropped significantly since the
inception of cell phones. It seems
they have something else to do with