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• |
Demand
for email-marketing services
will accelerate to create
a $4.8 billion industry
by 2003, $3.2 billion of
which will be spent on companies
helping marketers retain
their customers by mailing
to their in-house lists.
The remaining $1.6 billion
will go to outsourcers helping
marketers acquire new customers
through email.Source: Forrester
Research |
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• |
In
a survey of 50 retail marketers;
22 from traditional companies
and 28 from Internet pure
plays - sixty-four percent
of the marketers outsourced
one or more elements of
their email operations.
On average, these marketers
had 205,000 names on their
in-house email list and
sent each name two e-mails
per month.Source: Forrester
Research |
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|
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• |
Commercial
e-mail spending will grow
from $164 million in 1999
to $7.3 billion in 2005.Source:
Jupiter Research |
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• |
65
percent of companies (surveyed)
are spending between 1 and
5 percent of their marketing
budgets on email marketing;
an additional 22 percent
are spending in excess of
5 percent.Source: Jupiter
Research |
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|
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• |
Email
will cannibalize 13 percent
of direct mail revenues
by 2005.Source: Jupiter
Research |
|
|
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• |
Email
marketing industry will
soar to a $4.8 billion industry
by 2004.Source: Forrester
Research |
