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| China
Hot Topics |
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| CEPA |
CEPA
stands for “Closer Economic Partnership
Arrangement between Hong Kong and the Chinese
mainland”.
It is a free trade agreement under WTO rules.
It gives preferential access to mainland
market for Hong Kong companies and marketers.
It exceeds China’s WTO entry commitments.
It is effective from January 1, 2004. |
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Benefits
for non Hong Kong Companies: |
Overseas
companies, not based in Hong Kong, can
take advantage of Cepa by outsourcing
to, or partnering with a Cepa-qualified
manufacturer or service provider in Hong
Kong.
Overseas manufacturers, you do not need
an office in Hong Kong to benefit from
Cepa. For your goods to qualify as 'Made
in Hong Kong', you need only satisfy simple
Rules of Origin. In essence, your products
must be "substantially transformed" in
Hong Kong. If you are a service-provider,
you can partner with, or invest in, a
Cepa-qualified company to benefit from
easier access to the Chinese mainland.
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Knowledge
Center:
1.
How does the services sector benefit from
the CEPA? Are professionals allowed to set
up businesses or provide services in the
Mainland?
Broadly speaking, the CEPA permits earlier
and wider accessibility to the Mainland
market. For example, Hong Kong companies
in management and consulting services may
set up wholly owned company in the Mainland
as from 1 January 2004, that is more than
three years ahead of China's WTO commitments.
For many other sectors such as logistics
and transport services, construction and
related services, and distribution services,
Hong Kong companies may set up wholly owned
companies one year ahead of China's WTO
timetable. In some sectors like construction
and related services, logistics and transportation
services, distribution services, tourism,
legal services, and audio-visual services,
the Mainland's offer will extend beyond
its WTO commitments and will allow Hong
Kong companies wider access to the various
services markets. Since each sector is unique,
it is not possible to generalize the benefits.
Annex 4 of the CEPA sets out the concessions
to Hong Kong companies under each of the
18 services sectors.
2. Some services sectors
are not included in the CEPA. Why?
The CEPA just concluded is a very good
start. It provides a mechanism for further
liberalization measures to be included
as and when both parties agree them. The
HKSAR will engage the Mainland authorities
in discussion of further liberalization
and greater market access for Hong Kong
companies into the Mainland market in
the months ahead.
3. What are the eligibility
criteria for "Hong Kong Service Suppliers"?
Generally speaking, "juridical persons"
including companies, partnership and sole
proprietorship, as well as "natural
persons" of Hong Kong will be able
to enjoy CEPA benefits provided that they
fulfill the conditions stipulated in Annex
5 of CEPA. Unless otherwise specified
in CEPA, a "natural person"
means a permanent resident of the HKSAR
whereas a "juridical person"
means any legal entity duly constituted
or otherwise organized under the applicable
laws of Hong Kong and has engaged in substantive
business operations in Hong Kong for three
to five years.
4.
Will merger or acquisition of an enterprise
affecting its eligibility as "Hong
Kong Service Supplier"?
If the merger or acquisition is completed
on or after the day CEPA comes into effect
(i.e. 29 June 2003) and, as a result,
over 50% of the enterprise's equity interest
has been acquired by a foreign service
supplier, the enterprise being merged
or acquired will not be regarded as a
"Hong Kong Service Supplier"
within the first year of the merger or
acquisition. If the merger or acquisition
was completed before the day CEPA comes
into effect, the enterprise's eligibility
as a "Hong Kong Service Supplier"
will not be affected as long as the enterprise
fulfils the eligibility criteria laid
down in Annex 5 of CEPA. In applying for
the Certificate of HKSS, applicants are
required to declare whether there is any
change to its controlling equity interest
(more than 50%) on or after 29 June 2003.
If so, the applicant should provide details
of the controlling shareholder.
(Source from HKSAR
government and Hong Kong Trade Development
Council)
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| 2008 Olympic Games |
Beijing
has just won the bid to host the 2008 Olympic
Games. Beijing has also become the center
of national attention, even global attention,
with China's imminent entry into the WTO. |
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| Beijing
2008 - A Historic Opportunity for Development |
Beijing's
successful Olympic bid is not just a cause
for celebration for the sports world. It
also provides a historic opportunity for
the nation to pool its resources and embark
on diverse construction programs over the
next seven years. While sharing Beijing's
delight in its successful bid, Hong Kong
also hopes to make its contribution as a
support unit and, in 2008, to see the whole
world cheer for Beijing and for the country. |
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| Hong
Kong - The Heart of Asia |
According
to the World Investment Report 2001 published
by the United Nations Conference on Trade
and Development in September this year,
Hong Kong is the largest recipient, as well
as source, of foreign direct investment
(FDI) in Asia. FDI inflows and outflows
amount to nearly HK$1 trillion last year.
Much of this investment has gone to the
mainland via Hong Kong.In other words, Hong
Kong is the most powerful FDI pump of Asia,
continually absorbing investment from various
parts of the world and supplying capital
to the mainland. Hong Kong is now the biggest
source of foreign investment in Beijing.
It is also Beijing's major window to the
international financial market. Hong Kong
companies and investment accounted for 40%
of foreign investment in the capital at
the end of 2000. While Hong Kong companies
have contributed considerable funds and
services towards Beijing's modernization
drive, Hong Kong owes its economic prosperity
to the mainland’s rapid economic development.
Naturally Beijing is also an important force
in boosting Hong Kong's economic growth.In
order to make Beijing 2008 a success, Beijing
will launch a massive program to build the
Olympic Village, improve its transportation
and telecommunication infrastructure, as
well as clean up the environment. With a
view to 2008, Beijing and Hong Kong must
step up co-operation so that Hong Kong can
do a more efficient job raising the necessary
funds for these infrastructure projects. |
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| One-stop
Solutions for Infrastructure |
In
addition to funds, Beijing also needs professional
expertise in areas such as construction,
project consultancy, electrical and mechanical
engineering, project planning, project financing,
surveying and environmental protection for
its infrastructure projects. With its wealth
of experience, Hong Kong should be able
to work side by side with Beijing in these
areas.
(Source from the Fifth
Beijing-Hong Kong Economic Co-operation
Symposium) |
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| Olympic
sponsorship |
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Olympic
sponsorship is a partnership between the
Olympic Movement and a corporate entity
that is intended to generate support for
the Olympic Movement and the Olympic Games.
Olympic sponsorship operates on three levels:
The
Olympic Partners (TOP) Programme: The
worldwide Olympic sponsorship programme
managed by the International Olympic Committee
(IOC).
Olympic
Games sponsorship: The sponsorship programme
established within the Olympic Games host
country to directly support the staging
of the Games, managed by the Olympic Games
Organising Committee (OCOG) under the
direction of the IOC.
National
sponsorship: A sponsorship programme established
within a country to directly support an
National Olympic Committee (NOC) and its
Olympic team, managed by the NOC.
The
Rights & Benefits of TOP Partnership
The TOP programme managed by the IOC is
the only sponsorship with the exclusive
worldwide marketing rights to both Winter
and Summer Games, providing support for
the OCOGs, all 200 NOCs and their Olympic
teams, and the IOC.
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| Benefits
of sponsorship |
Sponsorship
can provide benefits for the sponsor in
the following areas:
· Brand equity: Sponsorship of the
Olympic Movement can increase goodwill and
esteem toward a sponsor as the ideals and
spirit of the Olympic Games are associated
with the sponsor's brand.
· Business objectives: Sponsorship
of the Olympic Movement can enhance core
business objectives such as revenue goals,
share goals, or brand awareness.
· Brand repositioning: Sponsorship
of the Olympic Movement can assist a sponsor
in repositioning itself.
· Internal rewards: Sponsorship of
the Olympic Movement and the rights and
benefits afforded to sponsors can be used
internally to improve morale or motivate
employees.
· Showcasing: The Olympic Games,
as the world's largest sporting event, provide
unmatched opportunities for sponsors to
showcase technology, products, or services.
· Defense: Part of a corporation's
decision to sponsor the Olympic Games is
to benefit from the exclusivity of Olympic
partnerships by keeping its competitors
out.
· Altruism: Part of a corporation's
decision to sponsor the Olympic Movement
may be derived from a desire to be a good
corporate citizen. |
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| Olympic
Marketing Rights |
TOP
Partners receive exclusive marketing rights
and opportunities within their designated
product category. Partners may exercise
these rights on a worldwide basis, and they
may develop marketing plans and campaigns
with the various members of the Olympic
Family: the IOC, the NOCs, and the OCOGs.
In addition to the worldwide marketing opportunities,
TOP Partners receive:
· Use of all Olympic imagery, as
well as appropriate Olympic designations
on products
· Hospitality opportunities at the
Olympic Games
· Direct advertising and promotional
opportunities, including preferential access
to Olympic broadcast advertising
· On-site concessions/franchise and
product sale/showcase opportunities
· Protection from ambush marketing
· Acknowledgement of support through
a broad Olympic sponsorship recognition
programme
(Source from The Olympic
Marketing Fact File, International Olympic
Committee)
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| Related
Article: |
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Beijing
Olympics in 2008 to spur change in ChinaOn
July 13, the International Olympic Committee
selected Beijing to host the 2008 Olympic
Games. Beijing's successful bid is both
a triumph for the Chinese leadership and
a boost to national pride. It satisfied
China's longing desire for international
recognition. Hosting the Olympics will also
give an impetus to the growth of the country's
capital city in the coming years.
As
the host of the 2008 Olympics, the city
of Beijing will benefit considerably from
the massive investment spending in the
pipeline and the numerous job opportunities
it will create. The Beijing municipal
government has already announced an ambitious
plan to spend US$ 20 billion in the next
seven years to modernize the city's infrastructure.
This translates into an average annual
spending of about US$ 3 billion, which
is equivalent to 10% of the city's GDP
in 2000. The sum will be spent on developing
sports facilities, public transportation,
and communication networks. Apart from
the infrastructure spending, a further
US$ 12 billion will be ploughed into environmental
protection projects.
Meanwhile,
the marketing hype that goes with the
Olympics would also have a significant
impact on raising the awareness of Beijing,
and help accelerate the growth of the
city's tourism industry. Judging from
the experience in other host cities of
the Olympics, tourist arrivals in Beijing
could increase by 20% during the year
of the Games, which would provide a strong
boost to retail sales in the city. According
to some rough estimates, increased infrastructure
spending and the gain in tourism income
would add an average of about 2-3 percentage
points per year to Beijing's GDP growth
in the next seven years. In 2000, Beijing's
economy grew by 11%.
Outside
of Beijing, however, the economic impact
would likely be much limited other than
the spillover effects on the country's
tourism industry at large. In the context
of China's overall economy, the US$ 20
billion infrastructure spending of the
Olympics is less than 2% of the country's
GDP in 2000. Meanwhile, as the government
would finance the bulk of the spending
out of its tight fiscal budget, the gain
in investment in Beijing may well mean
a reduction elsewhere in the country.
Some estimates put the net contribution
of the Olympics to China's national GDP
growth in the next seven years at only
0.1 percentage points per year. The Chinese
economy grew by 8% in 2000.
As
a major travel hub to China, Hong Kong
will stand to benefit from the take-off
of China's tourism business. The hotel
and travel industries would be the obvious
winners, as tourists stop over Hong Kong
when they visit China during the sporting
event. Hong Kong's companies may also
win a handful of construction contracts,
and pick up some production orders for
logo-related items of the Beijing Olympics,
such as clothing and gift souvenirs. The
value of these deals, however, would likely
be small compared to the overall business
that Hong Kong's companies are now doing
across the border. Judging from the experience
in other cities hosting the Olympics in
the past, contracts of the big infrastructure
projects are likely to go to companies
in the host countries. Meanwhile, many
of the big branding contracts will also
probably be awarded to large multinational
merchandisers that have a larger budget.
The economic benefit of Beijing Olympics
to Hong Kong other than the boost to the
SAR tourism industry would therefore likely
be negligible.
While
many are quick to point to the monetary
benefits of hosting the Olympic Games,
which seem to be quite limited outside
of Beijing, the real significance of the
sporting event lies beyond economics.
In the run up to the Beijing Olympics,
China will become more integrated into
the global community, not just in terms
of sports but also culturally. The hosting
of the sporting event will also expose
China to greater international scrutiny
and foster better understanding about
the country. Through engaging China closer
with the wider world, the Olympic Games
will help strengthen the forces of liberalism
in the country and hasten the pace of
social, if not political, change.
(Source from International
trade and relations)
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| Go West |
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| Background
Information in various Municipals/Provinces/Regions: |
1.
Market Profile on Chongqing Municipality
Chongqing has a total area
of 82,400 sq.km. Total population stood
at 31.0 million based on China’s 2000
population census.
Chongqing is the youngest
but the largest centrally administered municipality
in China. The establishment of Chongqing
municipality represents a major breakthrough
of China’s initiatives to speed up
economic development in the central and
western regions. It is called the locomotive
of southern and western China economy. The
Yangtze River’s Three Gorges Project
will be very important in the development
of Chongqing’s economy.
Chongqing is one of the
six old industry bases of China. It is one
of the four major automobiles and one of
the main military production bases of China,
at the same time it is one of the nine biggest
iron & steel production centers and
one of the three major aluminum production
bases of China. In terms of output in 2002,
the leading industries include automobiles
and transport equipment, metallurgical and
chemicals. Other major industries include
food and food processing, machinery, medical
products, textiles, electronics and building
materials.
Chongqing’s industry
is dominated by heavy industry. While output
value of the light industry had just a growth
rate of 15.4% in 2002, heavy industry grew
by 23.2% to RMB74.9 billion, accounting
for 61% of the total. Besides, heavy industry
obtained more foreign investment than light
industry. In 2002, the ratio of foreign
capital to total capital in the heavy industry
was 9.5%, and that in the light industry
was 5.2%.
Chongqing is the retail
center of southern and western China. The
retail industry of Chongqing is very competitive,
particularly with the establishment of a
number of local and foreign retail enterprises
including Carrefour from France, Metro from
Germany, the local company-Beijing Gome,
and the two famous indigenous retailer-Chongqing
General Trade Group as well as Chongqing
Department Store Co, Ltd.
2. Market Profile on Shaanxi
Province
Shaanxi has a total area
of 205,800 sq.km. Total population stood
at 36.59 million in 2000 population census.
The northern part of Shaanxi
has abundant reserves of coal, natural gas
and petroleum. Shenmu and Fugu are major
production bases of fine quality coal in
China with a total deposit of more than
160 billion tons. Natural gas reserves proven
in Shaanxi reach 200 billion cubic meters.
The province is also rich in metal and non-metallic
mineral reserves. Among the 91 kinds of
minerals found in Shaanxi, 27 have reserves
that are ranked among the top three in China.
Shaanxi ranks third in terms
of overall R&D strength after Beijing
and Shanghai. It has more than 2,000 science
and technology research institutes, of which
50 are recognized as reaching the advanced
level in the country. The largest number
of R&D institutes and personnels are
concentrated in Xian.
Xian is an historic city
with abundant cultural and historical assets
that can be developed for tourism. While
the terra-cotta army )is highly praised
as the eighth world wonder, other popular
places of interest include the site of Lantian
Ape Man), Xi'an Forest of Steles, Wild Goose
Pagoda and Huaqing Pool.
Remarkable economic performance:
· GDP grew by 10.1% in the first
five months of 2003
· Value-added industrial output increased
by 16.1% in the first seven months of 2003
· Retail sales recovered from SARS
epidemic and grew by 9.6% in July 2003
· The largest amount of R&D expenditure
by enterprises among all provinces in western
China
· The second highest number of private
technology enterprises in China
Shaanxi’s current
major economic policy focuses include:
· To continue economic structure
adjustment
· To encourage development of the
private sector
· To develop modern services industries,
particularly in tourism
· To strengthen technology innovation
· To raise the income level of farmers
· To expand domestic demand
Xian retail distribution developed rapidly
in recent years. Apart from new shopping
malls being developed, foreign-invested
retail enterprises -- Metro from Germany,
Carrefour from France have also set up their
presence in Xian.
3. Market Profile on Yunan
Province
Yunnan has a total area
of 394,000 sq.km. Total population stood
at 42.87 million in 2000 census.
Yunnan is one of the major
forest zones in China, its forest area accounts
for 24% of the country's total. Yunnan is
one of the most popular tourist centers
in China, it receives the largest number
of tourists in western China.
Yunnan is linked with the
ASEAN countries by land, hence, is a major
transportation hub of the forthcoming China-ASEAN
free trade area. Apart from the highway
and rail links that are being built to link
up Kunming with Bangkok, Vietnam, and other
ASEAN countries, the Lanchangjiang-Mekong
River waterway and new air services to ASEAN
destinations have also been developed.
Tobacco is the biggest industry
in Yunnan, accounting for 36.7% of Yunnan’s
industry output in 2002. Furthermore, it
is ranked the No.1 in China, accounting
for 17.6% of the national total output.
Yunnan’s tobacco and cigarettes are
famous in China— well known brands
include “Hongtashan”, “Ashima”
, “Yunyan” and “Hongmei”
, which are all among the best in China.
Yuxi is one of the most important tobacco
production bases in China and the nation’s
largest cigarette manufacturer — Hongta
Group is located in this city.
Electricity industry is
another important economic pillar of Yunnan,
which plays a key role in the “West-East
Electricity Transmission Project”.
A
number of foreign retail enterprises that
have invested in Kunming’s growing
consumer market, these include Wal-mart
from the US, Romate ,Carrefour from France,
Puresmart and Trust-mart from Taiwan.
(Source from Hong
Kong Trade Development Council)
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